This position reports to the Director in the Marketing Department and will be based in Atlanta, Georgia. The Brand Manager is part of a team that provides design and graphics support firm-wide. The Brand Manager works closely with lawyers and business development professionals across all firm offices to develop and implement communications strategies to meet visibility and business development goals while maintaining the firm’s brand standards.
ESSENTIAL JOB FUNCTIONS:
Provide leadership and guidance to lawyers, business development professionals, and internal administrative departments regarding the use of the firm’s brand and brand standards.
Ensure that the integrity of the firm logo and brand identity are maintained in all communication materials and promotional items.
Ensure all departments use consistent and updated brand materials.
Contribute to the development and execution of firm graphics standards.
Work with lawyers and business development professionals on the design of electronic and print materials, including newsletters, invitations, brochures, signs and announcements, advertisements, and other collateral material.
Work with lawyers and business development professionals to update practice collateral to reflect recent developments and enhanced capabilities.
Work with lawyers and business development professionals on the design of micro-sites, blogs, and other web-based applications; work with the firm’s Senior Digital Marketing Manager to troubleshoot technical issues.
Work with the firm’s Marketing and CRM Manager to design and distribute invitations, client advisories and other client communications using the firm’s email software tool.
Work with the firm’s business development professionals on the design and production of pitch materials, presentations and other marketing pieces to support client and prospect-development efforts.
Work with firm administrative departments on the design of internal communications materials and campaigns as needed.
Provide graphics support for firm-sponsored events, both internal and external.
Direct and manage outside designers and printers as needed.
Re-design and make edits to templated ads, brochures, invitations and other collateral.
Participate in departmental efforts to build marketing/business development infrastructure and improve internal processes to increase department efficiency and effectiveness.
QUALIFICATIONS & REQUIREMENTS:
Eight or more years of marketing experience, preferably with a law firm or professional services firm
Experience in managing a branding campaign and maintaining brand standards.
Advanced graphic design skills and experience; in particular, thorough knowledge of In Design, Photoshop, Illustrator, and other graphic design tools
Ability to adapt and master various web-based and software tools such as Interaction, WordPress, LexBlog, Vuture, PowerPoint, and other marketing-related tools
Ability to innovate and think creatively while using sound business judgment
Excellent oral and written communication skills
Strong interpersonal skills
Strong project and process management experience
Highly motivated, persuasive, priority-driven, and collaborative
Ability to multi-task, meet deadlines and perform well under pressure
Bachelor’s degree in marketing, advertising, graphic design or related field is required
Please submit your resume and cover letter, with salary requirements, to firstname.lastname@example.org.