The Membership Engagement Manager’s focus is managing the membership operations, to recruit new members and to execute, track and maintain a proactive membership engagement strategy promoting ILTA’s value proposition to targeted audiences. These efforts will drive enrollment, retention, and participation of members. The Manager will work closely with the VP of Membership and Education to improve member recruitment, experience, benefits, volunteer opportunities and to identify and develop programs that provide additional value.
Member Recruitment and Engagement
Understand and develop the complete member journey.
Work closely with marketing to drive messaging and campaigns to welcome new members, and to create a proactive messaging strategy to align all members with the services, products, and connections specific to their individual needs
Help develop and execute the membership segmentation strategy
Understand the interests and expertise of members and assign them to the correct segments and communities
Develop resources and strategies to make deeper individual member connections within member firms
Analyze membership data to track engagement, growth/retention and identify trends
Develop and execute membership growth strategies by understanding the association’s target markets and the specific value provided to those markets
Manage the ILTA booth at ILTA conferences and partner association events
Serve as an ambassador for sister associations
Work with volunteers and staff to develop and adjust member programs as membership demographics change
Keep up to date on association membership trends
Develop specialized membership benefit “packages” and communications to inform specific audiences
Manage the online communities and Online Community Champions
Manage the ILTA Ambassador Program
Develop new membership categories in line with market demands
Oversee the overall volunteer strategy for ILTA. Understand the different groups and structure.
Work directly with members and staff to develop new programs and assess the volunteer structure to make sure it is serving member needs.
Educate members about opportunities for their participation within the organization and drive volunteer recruitment
Work with staff who directly support volunteers delivering local programming to ensure that membership benefits are communicated in meaningful ways to specific local constituencies
Track all current and past volunteer programs
Manage the membership administrative process and data strategy.
Lead the membership annual renewal campaign
Develop new processes to automate membership administrative tasks
Support membership functions and events at ILTA Conferences
Manage other membership engagement tasks and projects as they come up, for example: Peer to Peer awards, scholarship programs, first timer and buddy system programs.
Manage a Membership Engagement Coordinator. Reports to the VP of Membership. Effectively maintains relationships with staff working with volunteer groups that affect the membership experience. Works closely with Marketing to develop programs and membership communications and messaging. Work with technology to develop the tools to service ILTA members and partners.
Responsible for maintaining effective relationships with members of ILTA to ensure maximum value for their experience.
Ability to travel up to 20% Exceptional communication and customer service skills Experience in marketing to membership groups Experience of working with volunteer groups Extremely organized – adept at setting up efficient processes and workflows Ability to think creatively about membership engagement and programs.
About International Legal Technology Association
The International Legal Technology Association serves the professional needs of more than 21,000 U.S. and international legal technology professionals and their organizations. Our core values—respect, commitment to members, sharing of information and promoting lifelong learning—drive all we do to support the peer-driven organization that is ILTA. ILTA staff demonstrates excellence throughout 5 main areas of our organization: Membership, Events, Business Partnerships, Marketing and Communications, Technology/IT/Operations. Our focus is to achieve results for our membership and the legal technology profession at large. Much of the value we provide as an association occurs through the coordinated efforts with our global volunteer membership teams. ILTA offers a comprehensive benefits package that includes medical, dental, vision, 401k matching, life insurance, team member assistance programs, long-term disability options, and flexible spending accounts. In addition, there are employee-paid supplemental options including pet insurance, legal aid, and other discounted benefits. We offer paid vacation, sick time and holidays. ILTA is growing. We have several exciting employment opport...unities. ILTA is an equal opportunity employer of protected veterans and individuals with disabilities. All qualified applicants will receive consideration for employment in open positions without regard to race, ethnicity, gender, color, religion, sex, age, marital status, ancestry, citizenship, physical or mental disability, medical condition, veteran status, sexual orientation or any other protected characteristic. All personnel actions, such as compensation and benefits will be administered in accordance with the principles of equal employment opportunity. ILTA encourages the referral of qualified individuals with disabilities, veterans, women, and minorities.
ILTA Core Values:
These are the beliefs and behaviors that inform everything we do as an organization.
• Respect our colleagues
• Commit to the highest standards of professionalism
• Provide unbiased and accurate information
• Maintain the highest ethical standards
• Nurture skills and talents to promote lifelong learning
• Develop and enhance strategic relationships
• Provide opportunities to celebrate volunteers and maximize their value to foster a trusted resource community